Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine ...
File Size: 8205 KB
Print Length: 272 pages
Publisher: Wiley; 1 edition (March 21, 2012)
Publication Date: March 21, 2012
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Lending: Not Enabled
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Format: PDF ePub fb2 TXT fb2 ebook
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This book is excellent. It really covers so much in a short amount of time and I was fascinated from the start. I particularly liked the discussion of paid vs organic searchers and the value of each and have a richer insight into just how we all se...
ru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.Updated statistics, tools, and recommendationsDetails about the latest changes from Google, Bing, and the overall search landscapeExplanation and recommendations related to Google's substantial new search algorithm, know as "Panda"Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mixTraditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.